Roya & Jen, age 13 and 8
December, 2003

We’re Roya and Jennifer, and we’ve been best friends since birth (well, technically since Jen’s birth, because Roya is older). Our parents are Iranian-American immigrants and old college pals, and through some divinely ordained timing we grew up as next-door neighbors. We spent our time playing outside: climbing trees, collecting caterpillars, and selling cherries from our backyard on the side of the road. We’ve been attached at the hip since childhood, so we’re not just friends — for all intents and purposes, we’re sisters.

As members of the millennial generation, we straddled the divide between the pre- and post-internet era. Social media was a new frontier, a wild west that our parents were at a loss to help us navigate. For the first time in history, teens from all over the world processed their angst through the living canon of social media. We iced-out our MySpace profiles with custom HTML, uploaded amateur photography to Instagram, and made memes a veritable art form.

Our generation singlehandedly and unintentionally laid the foundation for an entirely new marketable skill set, known today as Content Creator, Influencer, Blogger, etc. It’s no wonder that our career paths veered from our parents’ expectations. We tried walking the linear path to success — not because we were passionate about our pursuits but because it was prescribed as the thing to do if we wanted to be successful.

We stayed in touch and supported each other through high school, college, travels abroad, and of course, the occasional visit to rock bottom. Eventually, we found ourselves seated at the same table, ready to create something new. The experience we gained studying and working traditional jobs would become the building blocks that launched FEMMEZONER.

Jen and Roya / Summer 2020
March 2020, The Stay at Home Order was put in place, so we got to work in Roya’s childhood bedroom.

It took 3 years to launch FEMMEZONER on paper, but in reality, FEMMEZONER is a creative effort born of a lifelong sisterhood. We present FEMMEZONER to you as a HIDEOUT for your burnout, a visual JOYRIDE, a BRAIN-CATION, a WELLSPRING of inspiration, an ongoing CONVERSATION, a digital PLAYGROUND, a nasty woman’s MANIFESTO, and a CURE for the times.

We hope FEMMEZONER reminds you that you are inherently worthy regardless of how productive you were today, the importance of creativity and childlike wonder, and that following your dreams is a risk worth taking. We hope you’ll remember who you were before the world told you who you should be.

“When you want something, all the universe conspires in helping you to achieve it.” – Paulo Coehlo


Roya + Jen, Founders of FEMMEZONER

Meet the Team


CEO, Co-Founder, Creative Director

Roya Ansari is a psychology major and was on the academic path to becoming a therapist before pursuing her current career as a fashion illustrator and photographer. Roya experienced success early on in her career as an independent artist and has worked with some of fashion and beauty’s most influential brands and figures. Her work has been published in Vogue, British Vogue, GQ, and Elle Magazine to name a few and her photography has taken her all over the world. In her spare time, you can find Roya playing the piano, practicing yoga, or binge-watching A24 films.

Follow her on instagram @royasoartsy


Co-Founder, Editor in Chief, Writer

Jennifer is a writer / devotee to the muses who graduated from the University of Washington with a degree in Journalism. After some time as a Reporter, she now works in content marketing and SEO consulting. She is a dog, horse, yoga, and coffee enthusiast. She is personally a fan of the oxford comma but thinks it’s pedantic and elitist to judge others’ usage of this particular punctuation.

Follow her on instagram @jennikarami

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