Summer 2020

We’re Roya and Jennifer, and we’ve been best friends since birth (well, technically since Jen’s birth, because Roya is older). Our parents are Iranian-American immigrants and old college pals, and through some divinely ordained timing we grew up as next-door neighbors. We spent our time playing outside: climbing trees, collecting caterpillars, and selling cherries from our backyard on the side of the road. We’ve been attached at the hip since childhood, so we’re not just friends — for all intents and purposes, we’re sisters.

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As members of the millennial generation, we straddled the divide between the pre- and post-internet era. Social media was a new frontier, a wild west that our parents were at a loss to help us navigate. For the first time in history, teens from all over the world processed their angst through the living canon of social media. We iced-out our MySpace profiles with custom HTML, uploaded amateur photography to Instagram, and made memes a veritable art form.

Our generation singlehandedly and unintentionally laid the foundation for an entirely new marketable skill set, known today as Content Creator, Influencer, Blogger, etc. It’s no wonder that our career paths veered from our parents’ expectations. We tried walking the linear path to success — not because we were passionate about our pursuits but because it was prescribed as the thing to do if we wanted to be successful.

We stayed in touch and supported each other through high school, college, travels/living abroad, and of course, the occasional visit to rock bottom. Eventually, we found ourselves seated at the same table, ready to create something new. The experience we gained studying and working traditional jobs would become the building blocks that launched FEMMEZONER.

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The Summer of FEMMEZONER

March 2020
Kirkland, WA + Epicenter of Covid-19

The Stay at Home Order was put in place in Washington State, and we lived approximately 1 mile away from the Evergreen Hospital — which was the epicenter of Covid-19 in the United States and housed the first-ever recorded death. As our home town went into a frenzy, stocking up on toilet paper, demolishing the shelves of hand sanitizer, and purchased record-breaking amounts of disinfectant chemicals, we ventured out carefully into the zombie apocalypse, braved the eery dystopia of abandoned grocery store isles and bought candy in bulk in preparation for the foreshadowed inevitable: months of a world-wide lockdown with all of the time in the world. It was as if we almost knew that this was going to be the only time that we’d have in our otherwise fast-paced lives that we’d be given such an opportunity to hit the PAUSE button on life and take advantage of the following months ahead of us.

And of course… you can’t forget collective magic the world felt discovering Tiktok during a pandemic.

March 2020

Then we moved into a studio and spent the remainder of the summer nose-deep in research on current events, style, fashion, beauty, art, culture, wellness, feminism, weird trends, and ever-evolving collective conversation our society was having amidst the unprecedented void that was unfolding in front of us.

Summer 2020

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August 2020

It took 3 years to launch FEMMEZONER on paper, but in reality, FEMMEZONER is a creative effort born of a lifelong sisterhood. We present FEMMEZONER to you as a HIDEOUT for your burnout, a visual JOYRIDE, a BRAIN-CATION, a WELLSPRING of inspiration, an ongoing CONVERSATION, a digital PLAYGROUND, a nasty woman’s MANIFESTO, and a CURE for the times.

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December 2003

We hope FEMMEZONER reminds you that you are inherently worthy regardless of how productive you were today, the importance of creativity and childlike wonder, and that following your dreams is a risk worth taking. We hope you’ll remember who you were before the world told you who you should be.

Summer 2020

“When you want something, all the universe conspires in helping you to achieve it.” – Paulo Coehlo

We love this journey for you and we hope you’ll stay awhile.

Love,

Roya + Jen, Founders of FEMMEZONER


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Meet the Team

Roya

CEO, Co-Founder, Creative Director

Roya Ansari is a psychology major and was on the academic path to becoming a therapist before pursuing her current career as a fashion illustrator and photographer. Roya experienced success early on in her career as an independent artist and has worked with some of fashion and beauty’s most influential brands and figures. Her work has been published in Vogue, British Vogue, GQ, and Elle Magazine to name a few and her photography has taken her all over the world. In her spare time, you can find Roya playing the piano, practicing yoga, binge-watching A24 films and getting creative on Tiktok.

Follow her on Instagram @royasoartsy

Jennifer

Co-Founder, Editor in Chief, Writer

Jennifer is a writer / devotee to the muses who graduated from the University of Washington with a degree in Journalism. After some time as a Reporter, she now works in content marketing and SEO consulting. She is a dog, horse, yoga, and coffee enthusiast. She is personally a fan of the oxford comma but thinks it’s pedantic and elitist to judge others’ usage of this particular punctuation.

Follow her on instagram @jennikarami


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